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		Bayesian Statistics and Marketing The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ...		$72.00 More Information
		Beating Low Cost Competition How Premium Brands Can Respond to Cut Pr Adrian Ryans,Hardcover, English language edition,Pages256,Pub by Wiley, John Sons, Incorporated		$27.96 More Information
		Brand Innovation Manifesto How to Build Brands Redefine Markets and The days of the image brands are over, and new marketing has gone mainstream. The world s biggest companies are pursuing a post advertising strategy, moving away from ...		$48.00 More Information
		Breakthrough Marketing Plans How to Stop Wasting Time and Start Drivi Breakthrough Marketing Plans shows people how to cut through the clutter and create a marketing plan that will drive sales and build a strong brand. People should stop ...		$22.50 More Information
		Contemporary Direct Interactive Marketing Learn to identify a firm’s ideal customer and turn him into a life long client. The Internet has made personal communication faster than ever, giving advertisers the ...		$102.93 More Information
		Corporate Communication A Guide to Theory and Practice Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the Second Edition of this bestseller combines a comprehensive ...		$46.29 More Information
		Four Steps to Building a Profitable Business A Marketing Start Up Gui Do you work for yourself Or, do you dream of doing so one day Are you worried that your venture will not be sufficiently profitable because of doubts about marketing ...		$14.35 More Information
		Grapevine The New Art of Word of Mouth Marketing For the last few years, marketers have been obsessed with creating word of mouth and buzz to compensate for the declining effectiveness of traditional advertising. There have ...		$12.99 More Information
		Hospitality Marketing Management Robert D. Reid, David C. Bojanic,Hardcover New Edition, Edition 5, English language edition,Pages672,Pub by Wiley, John Sons, Incorporated		$91.00 More Information
		How to Grow Your Business Without Spending a Single Cent In Justin Herald's straightforward and confident style, this book describes how the author turned 50 into a 25 million business in seven years without ever going into debt or borrowing money and without a business degree. Aspiring entrepreneurs are s		$10.75 More Information